Custom TOD'S Travel Chess Sets for Singapore Tech Company's Mid-Autumn Gala – Interactive Corporate Gift Case Study
Client Background & Gifting Challenge
A fast-growing technology company headquartered in Singapore, known for its innovative culture and emphasis on work-life balance, was planning its annual Mid-Autumn Gala β an evening event attended by 120 employees, regional directors from Malaysia and Indonesia, and key clients from Thailand and Vietnam. The company wanted a gift that would foster interaction and reflection on the values of connection and strategy. They approached us as a trusted corporate gift supplier Singapore, seeking a gift that would stand out from conventional hampers and create lasting memories.
The brief required a gift that was interactive, elegant, and could be customised with the company's logo within a 4-week timeline.
Consultation & Concept Development
Our design consultants held brainstorming sessions with the company's culture and events teams to understand their brand personality β innovative, people-focused, and strategically minded. We proposed the TOD'S travel chess set, highlighting its refined craftsmanship, its interactive nature, and its potential for subtle personalisation. The concept was enthusiastically received. We suggested a custom colour scheme β a deep navy board with gold accents β that matched the company's brand identity, and proposed engraving the company's logo on the board's corner.
We provided a detailed corporate gift quotation covering product costs, customisation, packaging, and regional logistics, with clear milestones for sampling and delivery. The company also requested a personalised card with a strategic message from the CEO.
Sampling, Refinement & Production
Our artisans produced a physical sample of the chess set with the company's logo engraved on the board and the custom colour palette. The client tested the game pieces and the board's finish, and requested a slight adjustment to the dice size for a better feel. We implemented the change within a week and delivered a revised sample. Upon final approval, we initiated full production for the 120-piece bulk order. We conducted rigorous mid-production inspections, with photo updates provided to the client every three days. We used eco-friendly packaging, aligning with the company's sustainability commitments.
We also prepared extra sample available units for the company's internal review prior to the gala.
Logistics, Delivery & Event Coordination
With the gala approaching, our logistics team coordinated a precise delivery schedule. The 120 chess sets were delivered to the event venue in Singapore, with additional sets couriered to regional directors in Malaysia and Indonesia who couldn't attend in person. We provided ast bulk delivery with careful handling, ensuring each set was individually wrapped with the company's branded ribbon and accompanied by a personalised card from the CEO. Our on-site team assisted with unpacking and arranging the sets for a surprise reveal during the gala. When the company requested an additional 15 sets for last-minute attendees, we arranged express delivery within 48 hours, demonstrating our agility.
Results & Client Feedback
The Mid-Autumn Gala was a resounding success, with the travel chess sets becoming an instant favourite among employees and clients. Recipients appreciated the elegant design and the interactive nature, with many engaging in games throughout the evening. Post-event surveys showed a 35% increase in satisfaction scores, and the company reported a noticeable uplift in employee morale and client engagement.
The company's leadership noted that the gift perfectly captured their brand's values of strategy and connection. Following the event, they engaged us for a reorder corporate gift with new logo for their upcoming festive season campaign. This case study demonstrates how an interactive, elegantly designed corporate gift can significantly enhance brand perception and engagement across Singapore, Malaysia, Indonesia, Thailand, and Vietnam.
Key Success Factors and Lessons Learned
This success story highlights the importance of aligning gift design with brand values, the power of interactive elements in creating memorable experiences, and the necessity of a responsive supply chain with regional delivery capability. The company's investment in a thoughtfully designed, engaging gift paid off in strengthened relationships and enhanced brand prestige. For companies planning client appreciation or corporate door gifts across Southeast Asia, this case illustrates that a customised, interactive chess set can deliver exceptional returns in relationship capital and brand equity.
