Custom Margiela Travel Chess Set for Brand Qixi Gala in Singapore & Malaysia
A prestigious luxury fashion house with flagship boutiques in Singapore, Malaysia, Thailand, and Indonesia approached us to create a unique corporate gift for their Qixi Festival client gala. They wanted a gift that would embody the brand's avant‑garde spirit, celebrate the legend of love, and offer an interactive experience that would be remembered long after the event. After exploring multiple concepts, they selected our Margiela Qixi Travel Chess Set – a deconstructed board game in pure white with metallic pieces. The brand's logo was discreetly laser engraved on the board's edge, and the box was customised with the brand's signature typography and a personalized love letter from the creative director. The sets were distributed to 150 top clients and 50 VIP guests. The response was extraordinary – clients were captivated by the game's aesthetic and narrative, and many played the game during the gala, creating a lively, communal atmosphere. Social media posts featuring the set generated significant buzz. The brand reordered for their Christmas campaign, adapting the board with a winter motif. This case proves that an interactive, art‑inspired gift can powerfully enhance client engagement and brand loyalty.
1. The Challenge – A Gift That Embodies Art and Interaction
The brand needed a gift that would stand out in the crowded luxury gifting space and resonate with clients who appreciate design and storytelling. They wanted an experience, not just a product. Our team proposed the Margiela chess set, highlighting its deconstructive design, narrative depth, and interactive nature. We provided samples with different engraving placements – the brand's marketing team was impressed by the subtlety of the logo on the board's edge.
2. Customisation and Branding with Artistic Integrity
We laser engraved the brand's logo on the side of the wooden board, ensuring it was visible but not intrusive. The gift box featured a foil‑stamped version of the brand's monogram and a debossed Qixi greeting. We also included a booklet explaining the "Love in Transit" concept and the brand's interpretation of the legend. Every element was curated to reflect the brand's commitment to art and craftsmanship.
3. Logistics and Cross‑Border Delivery
Coordinating 200 units across four countries within three weeks required meticulous planning. We arranged separate shipments to Singapore, Malaysia, Thailand, and Indonesia, managing customs and ensuring on‑time arrival at the gala venues. Our ast bulk delivery service provided real‑time tracking and daily status reports. The gifts were ready for presentation on the evening of the event.
4. Client Reception and Brand Impact
Clients were genuinely delighted – many played the game on the spot, and the board became a conversation centrepiece. Social media posts from attendees reached thousands of impressions, with many praising the brand's creativity. Post‑event surveys showed a 95% satisfaction rate, and several clients expressed interest in future brand events. The gift significantly reinforced the brand's image as an innovator in luxury experiences.
5. Reorder and Seasonal Expansion
Encouraged by the success, the brand reordered for their Christmas campaign, updating the packaging with a winter‑themed sleeve and a festive card. They also extended the offer to their partners in Philippines and Vietnam. The reorder corporate gift with new logo was processed quickly because we retained all specifications. The chess set has now become a signature gift for the brand's annual romance‑themed events.
6. Lessons Learned and How We Can Help You
This case shows that interactive, narrative‑driven gifts can create powerful emotional connections and differentiate a brand. Success factors include artistic design, thoughtful personalisation, and seamless logistics. We recommend early planning, sample testing, and aligning the gift with your brand's creative philosophy. Whether you need 50 or 5,000 units, we have the capacity and regional expertise. We serve corporate gift Singapore, corporate gift Malaysia, corporate gift Thailand, corporate gift Indonesia, corporate gift Philippines, corporate gift Vietnam, and more.
7. Begin Your Own Success Story
Inspired by this example? Reach out to our team to explore your corporate gift options. We offer sample available, flexible MOQ, bulk discount, and fast delivery to all major cities in the region. Request a corporate gift quotation today, and let us help you craft a memorable, art‑inspired gifting experience for your clients and staff.
