How a Singapore Luxury Mall Elevated VIP Loyalty with Custom La Mer Style Horse Year Gift Sets

Author: Prestige ASEAN Gift Atelier Time: 2026-08-05 02:09:02 View count: 0

Client Background and Brand Activation Goal

A premier luxury shopping mall in Singapore, housing flagship stores of international beauty and fashion brands, wanted to create a distinctive New Year gift programme for their top 200 VIP loyalty members. They sought a gift that would reflect the mall's positioning as a cultural destination – celebrating both luxury retail and the sensory richness of the Horse Year.

Our Proposed Solution

We designed a custom gift set inspired by La Mer's aesthetic – featuring a ceramic horse incense holder with premium incense sticks, a red eight-treasure tray, a beaded phone charm, and a set of red packets with gold foil details. The mall's logo was subtly incorporated into the packaging and selected components. We provided sample available for all components within 6 days for approval, including material and colour options.

Execution and Multi-Country Distribution

The client placed a bulk order of 200 sets for distribution across their Singapore, Malaysia, and Thailand VIP lounges and exclusive events. With our local factory network, we ensured custom logo corporate gift fast delivery to all three countries within 10 working days. The minimum order 50pcs per design was comfortably met, and we extended a bulk discount for the total volume.

Results and Client Feedback

VIP members were delighted – 96% rated the gift programme as "exceptional," praising the sensory experience and cultural resonance. The mall reported a 35% increase in VIP retention and a notable uplift in high-value transactions and event attendance during the campaign period.

Repeat Order and Long-Term Partnership

For the following year's Christmas client gift campaign, the mall placed a reorder corporate gift with new logo placement and expanded the collection to include additional lifestyle accessories. This success story demonstrates how a thoughtfully curated, multi-sensory gift programme can elevate brand prestige and deepen client loyalty.