How a Singapore Luxury Mall Curated a Fruit Tray Gift Programme Inspired by Iconic Brand Designs

Author: Prestige ASEAN Gift Atelier Time: 2026-08-05 03:15:01 View count: 0

Client Background and Curatorial Vision

A premier luxury shopping mall in Singapore, housing flagship stores of Bentley, DIOR, MIUMIU, and other international brands, wanted to create a distinctive year-end gift programme for their top 200 VIP loyalty members. They sought a collection that would reflect the mall's positioning as a cultural destination – celebrating both luxury retail and the timeless art of hospitality.

Our Proposed Solution

We curated a selection of five fruit tray designs inspired by the featured brands: Bentley's bone china tray, DIOR's red wooden tray, MIUMIU's osmanthus-shaped tray, Tiffany's carved wooden tray, and BVLGARI's multi-tier red tray. Each piece was customised with the mall's logo and presented in a unified gift box with a booklet explaining the cultural significance of the fruit tray tradition. We provided sample available for all five variants within 10 days for approval.

Execution and Multi-Country Distribution

The client placed a bulk order of 200 sets, distributed through VIP lounges, exclusive events, and as high-tier redemption gifts. With our local factory network, we ensured custom logo corporate gift fast delivery within 10 working days. The minimum order 50pcs per design was comfortably met, and we extended a bulk discount for the total volume.

Results and Client Feedback

VIP members were delighted – 96% rated the gift programme as "exceptional," praising the cultural depth and craftsmanship of the items. The mall reported a 35% increase in VIP retention and a notable uplift in high-value transactions during the campaign period.

Repeat Order and Long-Term Partnership

For the following year's Christmas client gift campaign, the mall placed a reorder corporate gift with new logo placement and expanded the collection to include additional designs. This success story demonstrates how a thoughtfully curated heritage-inspired gift programme can elevate brand prestige and deepen client loyalty.