How a Singapore Luxury Retailer Delighted VIPs with Custom Mahjong Gift Boxes for CNY
Client Background and Gifting Vision
A high-end fashion retailer in Singapore, with boutiques in Malaysia and Thailand, wanted to offer an exclusive New Year gift to their top 200 VIP clients. They desired something that reflected the brand's ethos of understated elegance and cultural sophistication β a gift that would be both memorable and usable, standing out from typical festive hampers.
Our Proposed Solution
We designed a custom mahjong gift set in a premium blue box with a hand-tied red Chinese knot. The tiles were crafted from high-quality resin with a smooth finish, and the dice were made of polished acrylic. The brand's logo was discreetly engraved on the box lid, and a personalised thank-you note was included. We provided sample available within 5 days for approval, including tile texture and colour options.
Execution and Multi-Country Delivery
The client placed a bulk order of 200 sets for distribution across Singapore, Malaysia, and Thailand. With our local factory, we ensured custom logo corporate gift fast delivery to all three countries within 9 working days. The minimum order 50pcs was comfortably surpassed, and we extended a bulk discount for the volume.
Results and Client Feedback
VIP response was extraordinary β 98% of recipients praised the gift's beauty and thoughtfulness. Many shared unboxing photos on Instagram and WeChat, generating over 10,000 organic impressions and numerous new client inquiries. The brand reported a 40% increase in VIP repeat purchases and a significant boost in brand sentiment during the New Year period.
Repeat Order and Long-Term Partnership
For the following year's Christmas client gift campaign, the brand placed a reorder corporate gift with new logo placement and expanded the set to include a matching card holder and red envelope set. This success story demonstrates how a culturally resonant, beautifully crafted gift can elevate brand perception and deepen client relationships.
