How a Singapore Fashion Brand Delighted VIPs with Custom Flying Chess Gift Sets
Client Background and Gifting Challenge
A contemporary fashion brand based in Singapore, with boutiques in Malaysia and Thailand, wanted to offer a unique birthday gift to their top 150 VIP clients. They sought something that reflected the brand's edgy yet romantic aesthetic β a gift that would stand out in a crowded market and create lasting emotional connections.
Our Proposed Solution
We designed a custom flying chess set inspired by the MO&CO style: a sleek black drawer box with the brand's logo discreetly debossed on the front. Inside, four sets of heart-shaped playing pieces in the brand's seasonal colours, plus transparent dice with gold foil dots. The box interior featured a soft velvet lining in a contrasting warm tone, adding that "hidden gentleness." We provided sample available within 5 days for approval.
Execution and Multi-Country Delivery
The client placed a bulk order of 150 sets for distribution across Singapore, Malaysia, and Thailand. With our local factory network, we ensured custom logo corporate gift fast delivery to all three countries within 8 working days. The minimum order 50pcs was exceeded, and we extended a bulk discount.
Results and Client Feedback
VIP response was phenomenal β 97% of recipients posted photos of the gift on Instagram and WeChat, generating over 8,000 organic impressions and numerous new client inquiries. The brand reported a 45% increase in VIP repeat purchases during the following quarter. The gift became a symbol of the brand's attention to detail and emotional intelligence.
Repeat Order and Long-Term Partnership
For the next Christmas client gift season, the brand placed a reorder corporate gift with new logo placement and an added gift hamper small featuring a leather card holder. This success story demonstrates how a thoughtfully designed board game can become a powerful brand ambassador and relationship builder.
