How a Singapore Fashion Brand Boosted VIP Loyalty with Custom Flying Chess Gift Sets
Client Background and Gifting Vision
A contemporary fashion brand based in Singapore, with boutiques in Malaysia and Thailand, wanted to offer a distinctive year-end gift to their top 200 VIP members and corporate clients. They sought a gift that would reflect the brand's playful yet elegant identity β something that combined style, functionality, and a touch of romance.
Our Proposed Solution
We designed a custom flying chess set inspired by the MO&CO aesthetic: a drawer-style box with the brand's logo subtly debossed on the lid, heart-shaped playing pieces in the brand's seasonal colour palette, and a transparent dice. The set was presented in a custom rigid box with a magnetic closure and a personalised thank-you card. We provided sample available within 5 days for approval, including colour matching and box finish.
Execution and Multi-Country Delivery
The client placed a bulk order of 200 sets for distribution across Singapore, Malaysia, and Thailand. With our local factory, we ensured custom logo corporate gift fast delivery to all three countries within 8 working days. The minimum order 50pcs was comfortably exceeded, and we extended a bulk discount for the volume.
Results and Client Feedback
VIP member response was exceptional β 96% of recipients praised the gift's beauty and thoughtfulness, with many sharing unboxing photos on social media. The brand reported a 35% increase in VIP repeat purchases and a significant boost in social media engagement during the campaign period.
Repeat Order and Long-Term Partnership
For the following year's Christmas client gift campaign, the brand placed a reorder corporate gift with new logo placement and expanded the set to include a matching card holder and a mini playing card set. This success story demonstrates how a stylish, emotionally resonant gift can deepen client relationships and amplify brand presence.
