How a Singapore Sportswear Brand Engaged Its Community with Custom Aroma Stone Gift Sets
Client Background and Community Vision
A Singapore-based sportswear brand with a strong community of fitness enthusiasts across Malaysia and Thailand wanted to offer an exclusive thank-you gift to their top 200 loyalty members and fitness ambassadors. They sought a gift that reflected their brand's ethos of mindful movement, simplicity, and connection β something that members would carry with them daily.
Our Proposed Solution
We designed a custom aroma stone and bag hanger set inspired by Lululemon's minimalist aesthetic. The stone featured a fresh, energising scent, and the brand's logo was subtly engraved on the back. The set came in a recycled card box with the brand's colours and a personalised note. We provided sample available within 5 days for approval, including scent and engraving options.
Execution and Multi-Country Delivery
The client placed a bulk order of 200 sets for distribution across Singapore, Malaysia, and Thailand. With our local factory, we ensured custom logo corporate gift fast delivery to all three countries within 8 working days. The minimum order 50pcs was comfortably surpassed, and we extended a bulk discount.
Results and Client Feedback
Community response was outstanding β 98% of members used the stone as a bag hanger and shared photos on social media, generating significant brand visibility. The brand reported a 40% increase in community engagement and a notable uplift in membership renewals.
Repeat Order and Long-Term Partnership
For the following year's Christmas client gift campaign, the brand placed a reorder corporate gift with new logo placement and expanded the set to include a matching yoga mat strap and a scent refill kit. This success story demonstrates how a simple, functional, and beautifully designed gift can strengthen community bonds and reinforce brand loyalty.
