Annual Dinner Souvenir Singapore | Aviation Chess Corporate Gift Case Study for Malaysia Thailand
Our aviation theme flight chess gift box was commissioned by a global technology company as their annual staff appreciation gift across Singapore, Malaysia, Thailand, Indonesia, and the Philippines. The company wanted a gift that reflected their innovative spirit, global connectivity, and attention to detail β perfectly matching the aviation chess set's acrylic board, plane-shaped pieces, and customisable route maps. We delivered custom-branded sets with the company's global office locations printed as route destinations, coordinated multi-country logistics with protective packaging for the acrylic components, and achieved a 96% positive feedback rate. The gift generated widespread employee participation and social media sharing, reinforcing the company's employer brand.
Customisation and Brand Storytelling
Each set featured the company's logo on the board alongside a custom route map connecting their regional offices. The companion booklet included the company's innovation story and team-building game variations. The plane pieces were engraved with the company's founding year on the fuselage. This bespoke corporate gift for companies in Singapore and the region demonstrated our ability to fuse product design with brand narrative.
Logistics and Safe Bulk Delivery Across Five Countries
With a six-week lead time, we mobilised our local factory in Malaysia and a secondary assembly point in Thailand. Given the acrylic's scratch sensitivity, we designed custom foam inserts and protective film for each board. We used a centralised distribution model to ensure ast bulk delivery to each country's offices on the same date. Our team managed customs clearance and last-mile coordination, ensuring zero damage incidents.
Employee Engagement and Brand Advocacy Results
Post-event employee surveys revealed that 92% of recipients participated in game sessions with colleagues, fostering team bonding. Over 400 employees shared photos of the set on social media, tagging the company and generating organic visibility. The company reported a 12% increase in employee net promoter score and strengthened internal culture. This success case confirms that our aviation chess set is a powerful tool for staff engagement and brand loyalty. The company has already planned a reorder corporate gift with new logo for the upcoming holiday season, featuring a festive route map variant.
