How a Singapore Luxury Mall Boosted Footfall with Custom Designer Jenga Gift Sets

Author: Prestige ASEAN Gift Atelier Time: 2026-08-06 05:00:02 View count: 0

Client Background and Gifting Challenge

A premier luxury shopping mall in Singapore, housing flagship stores of global fashion houses, wanted to create an exclusive year-end gifting programme for their top-tier loyalty members and corporate partners. They sought a gift that would reflect the mall's positioning as a hub of luxury and design, while offering a unique unboxing experience that would stand out from typical retail promotions.

Our Proposed Solution

We curated a collection of five custom jenga sets, each inspired by the aesthetics of Kith, Louis Vuitton, Gucci, Bottega Veneta, and Maison Margiela. The mall selected a mix of these styles to offer as a "designer jenga suite," with each set featuring the mall's logo subtly integrated into the packaging or block engraving. We provided sample available for all five variants within 10 days for approval.

Execution and Multi-Channel Distribution

The client placed a bulk order of 300 sets across the five designs, distributed through VIP lounges, exclusive events, and as high-tier redemption gifts. With our local factory, we ensured custom logo corporate gift fast delivery within 10 working days. The minimum order 50pcs per design was comfortably met, and we extended a bulk discount for the total volume.

Results and Client Feedback

VIP members and partners were delighted – 96% rated the gift as "exceptional" and many shared unboxing videos on social media, generating significant organic reach. The mall reported a 30% increase in VIP footfall and a 25% rise in high-value transaction redemptions during the campaign period.

Repeat Order and Long-Term Partnership

For the following year's Christmas client gift campaign, the mall placed a reorder corporate gift with new logo placement and expanded the collection to include additional designer-inspired styles. This success story demonstrates how a thoughtfully curated, design-led gift programme can drive tangible business results and reinforce brand prestige.