Annual Dinner Souvenir Singapore | Heart Chess Corporate Gift Case Study for Malaysia Thailand
Our MO&Co-inspired heart flight chess gift box was selected by a leading fashion retailer as their exclusive Qixi Festival couple's gift promotion across Singapore, Malaysia, Thailand, Indonesia, and the Philippines. The brand wanted a gift that embodied romantic symbolism, interactive fun, and their signature cool aesthetic β perfectly matching the heart chess set's design and gameplay. We delivered custom-branded sets with the brand logo engraved on the board and a romantic message on the box, coordinated multi-country logistics, and received a 97% positive feedback rate. The campaign generated extensive social media sharing, reinforcing the brand's romantic and playful image.
Customisation and Brand Alignment
Each set featured the brand logo laser-engraved on the board's corner and a special Qixi greeting printed on the inner lid. The heart pieces were offered in two colour combinations β classic pink/lavender and limited-edition rose gold/white β to suit different couple preferences. A personalised love-themed instruction card was included. This bespoke corporate gift for companies in Singapore and the region demonstrated our ability to fuse brand storytelling with interactive design.
Logistics and Fast Bulk Delivery Across Five Countries
With a five-week lead time, we mobilised our local factory in Malaysia and a secondary assembly point in Thailand. We used a centralised distribution model to ensure ast bulk delivery to each country's stores and fulfilment centres on the same date. Our team managed customs clearance and last-mile coordination, ensuring a seamless experience for the brand's regional marketing team.
Customer Engagement and Brand Advocacy Results
Post-campaign, the brand reported over 600 social media posts featuring the chess set, with couples sharing gameplay photos and videos. The gift's interactive nature encouraged couples to play together, creating memorable brand-associated moments. The brand noted a significant increase in Qixi sales and positive brand sentiment. This success case confirms that our heart chess set is a powerful tool for festive promotions and brand differentiation. The brand has already planned a reorder corporate gift with new logo for their upcoming Christmas campaign, featuring a festive red-and-gold colour variant.
