How a Singapore Creative Agency Boosted Morale with Custom Mid-Autumn Hamper Collection for Staff and Clients
Case Study Overview
A dynamic creative agency in Singapore, known for its innovative campaigns and strong company culture, sought a unique approach to Mid-Autumn gifting that would cater to the diverse tastes of its 150 employees and 80 key clients. The agency wanted to move beyond one-size-fits-all hampers, offering a curated selection that reflected the individuality of each recipient. After evaluating various options, they selected our four-hamper Mid-Autumn collection β including the elegant Moon Reflection, literary Autumn Fan, modern Moon Over Sea, and interactive DIY Making sets β attracted by the variety, cultural depth, and customisation potential. The result was a highly successful initiative that strengthened internal morale and deepened client relationships, setting a new standard for the agency's corporate gifting strategy.
Research and Supplier Selection
The agency's operations and HR teams began by searching for the best corporate gift supplier in Singapore and requested corporate gift quotations from several vendors. They prioritised eco corporate gift ideas for staff and clients, along with a minimum order corporate gift that could cover their combined needs across multiple hamper styles. Our proposal included full hamper prototypes, product samples, and a clear wholesale price breakdown. The team particularly valued our sample available policy, allowing them to test the quality and presentation of each hamper before finalising the order.
Customisation and Production Process
The agency opted for a multi-tier customisation approach: each hamper style featured the agency's logo on the packaging, custom inserts with a personalised message from the CEO, and select items (such as the mirror, seal stamp, titanium cup, and mooncake mould) engraved with the agency's branding. They also requested a mix-and-match option, allowing staff and clients to choose their preferred hamper style. With a bulk order of 230 sets across four variations, we managed production at our local factory with sample approval completed within 14 working days. The fast delivery was crucial as the gifts were needed for the agency's Mid-Autumn celebration event.
Event Implementation and Stakeholder Feedback
Employees received their chosen hampers during a team gathering, where the DIY Making set became an instant hit as colleagues collaborated on mooncake baking. Clients received their hampers with a handwritten note, with many expressing appreciation for the thoughtful variety and personalisation. Post-event surveys showed a 97% satisfaction rate among staff and a 95% positive response from clients, with many noting the gift as a standout in their corporate gifting experience. The agency also reported increased social media engagement as recipients shared photos of their chosen hampers.
Follow-Up and Reorder Success
Encouraged by the outstanding response, the agency decided to reorder corporate gift with new logo for the upcoming Christmas and Chinese New Year seasons, adapting the hamper themes to festive variations and adding new items. They also expanded the order to include their regional offices in Malaysia and Thailand. This long-term partnership has solidified our role as their trusted corporate gift supplier for all seasonal and cultural gifting, demonstrating that a curated, customisable hamper collection can deliver exceptional emotional impact and lasting business value across the dynamic creative sector of Singapore and the broader Southeast Asian market.
