How Haidilao Mahjong Set Boosted Client Loyalty in Singapore
A leading hospitality group in Singapore wanted to celebrate their partnership with Haidilao and thank their top 80 clients during the Mid-Autumn season. They chose the Haidilao 30th anniversary mahjong gift box with custom logo engraving. The result was exceptional: clients loved the cultural significance and quality, leading to a 30% increase in repeat business and a reorder for the upcoming Chinese New Year.
Client's Objective and Supplier Selection
The client searched for best corporate gift supplier options and was drawn to the exclusive Haidilao collaboration. They requested a sample available and were impressed by the tile quality and packaging design. After receiving a competitive corporate gift quotation, they placed a company order with a minimum order of 50pcs as a trial, then expanded to 80 sets for their VIP clients.
Design and Branding Execution
We collaborated with the client and Haidilao's team to engrave their logo on the box lid and add a personalised thank-you card inside. The packaging was customised with a gold foil stamp of the client's brand name. The entire process from design approval to production took 14 days, meeting their fast delivery requirement.
Distribution and Recipient Reaction
Clients received the mahjong sets during an exclusive anniversary gala. The limited-edition Haidilao theme and premium craftsmanship generated immediate excitement. Many recipients shared unboxing videos on social media, providing organic brand exposure. The set became a favourite for family gatherings, reinforcing the client's brand association with warmth and quality.
Measurable Business Outcomes
Within three months, the hospitality group reported a 30% increase in repeat bookings from the invited clients and several new referrals. Following this success, they placed a reorder corporate gift with new logo for the upcoming CNY corporate gift campaign, expanding to include corporate gift Malaysia and corporate gift Indonesia branches for regional consistency.
Why This Case Study Matters for Your Business
This success story demonstrates how a culturally rich, high-quality, and customised gift can deepen client relationships and drive tangible business results. Whether you are in Vietnam, the Philippines, or Thailand, our bespoke solutions can help you achieve similar outcomes. Contact us today to request your quotation and start creating memorable gifting experiences for your clients.
