Success Case: How a Finance Firm Used Haidilao Mahjong Gift Set to Boost Client Loyalty in Singapore and Malaysia
This success story showcases how a multinational finance company elevated its client appreciation strategy using the Haidilao 30th Anniversary Mahjong Gift Set. Facing the challenge of finding a culturally relevant and high-end gift for their top-tier clients and partners across Southeast Asia, they chose our red luxury box set to create a memorable experience at their annual gala dinner.
Background: The Need for a Distinctive Client Gift
The finance firm, headquartered in Singapore with regional offices in Malaysia, Thailand, and Indonesia, wanted to express gratitude to its key clients in a way that reflected both sophistication and local cultural appreciation. Previous gifts, though elegant, lacked the interactive and collectible element that could spark conversations and strengthen relationships. They sought a product that would stand out in a competitive corporate gifting landscape.
Solution: Selecting the Haidilao Mahjong Gift Set
Our team proposed the Haidilao mahjong gift set, highlighting its premium components—the four-grid tiles, metal plaque, and dice—and its symbolic red packaging. The client was impressed by the set's ability to double as a functional game and a decorative piece. The option to customise the commemorative plaque and box with their corporate LOGO was the deciding factor, as it aligned perfectly with their branding requirements.
Customisation Execution: LOGO Engraving and Personalised Messages
We worked closely with the firm to laser-engrave their logo onto the metal plaque and print a personalised thank-you note on the commemorative card. We also coordinated a special insert with their company's mission statement. The entire customization process, from design approval to sample production, was completed within two weeks, demonstrating our capability as a reliable corporate gift supplier with fast delivery.
Results: Enhanced Client Engagement and Brand Recall
The gift set was presented to over 200 clients and partners at their annual dinner. The reaction was overwhelmingly positive—recipients admired the craftsmanship and the thoughtful cultural touch. Many clients shared photos of the gift on social media, organically boosting the firm's brand visibility. In post-event surveys, 92% of clients stated they felt more valued and were more likely to continue their partnership with the firm.
Feedback and Future Reorders
The finance firm received numerous thank-you calls and emails, with several clients inquiring if they could purchase additional sets for personal use. This success led the firm to place a reorder corporate gift with new logo for an upcoming Deepavali corporate hamper campaign, expanding the gift to include gourmet snacks. They have since made this mahjong set a staple in their annual corporate gifting calendar, proving its lasting impact on client loyalty.
