Success Story – Women‘’s Wellness Brand Empowers Staff with Custom Rose Hangers
This case study highlights how a leading ASEAN women's wellness brand leveraged our gypsum rose hangers to create a powerful, emotionally resonant corporate gifting campaign for International Women's Day 2025. By combining custom brand colours, empowering engravings, and sustainable packaging, they turned a simple gift into a movement of appreciation and solidarity.
1. The Client – A Purpose-Driven Women's Wellness Brand
Our client, a Singapore-headquartered company offering organic feminine care products, has a strong presence in Malaysia, Indonesia, and Thailand. They are known for their commitment to women's health, empowerment, and environmental sustainability. For International Women's Day 2025, they wanted to give a meaningful gift to their 800 female employees and 300 top female clients (including distributors and corporate partners) – something that symbolised beauty, strength, and self-care. After searching for best corporate gift supplier and reviewing several proposals, they chose our gypsum rose hanger for its elegant aesthetic, lasting quality, and potential for deep personalisation.
2. The Customisation Journey – Brand Pink, Empowering Quotes, and Eco-Packaging
We began with a collaborative design phase. The client's brand colour is a soft blush pink, which we matched exactly using custom gypsum tinting. We also created a special edition rose with a subtle gold edge on the petals. For engraving, they selected three empowering messages – "She Thrives," "Strength in Softness," and "Radiate Confidence" – which we laser-engraved on the wooden base of each rose. The outer gift box was printed with the client's logo and a Women's Day motif, and we added a recycled paper insert with a QR code linking to a motivational video from the CEO. We produced a sample available unit within 4 days and shipped it to Singapore for approval. The client was thrilled with the colour match and engraving clarity, and gave the green light for full production of 1,100 units.
3. Production, Quality Control, and Logistics
We organised the bulk order into three production batches to ensure consistent quality. Each rose underwent a two-stage curing process to guarantee durability and scent retention. We used a phthalate-free rose & jasmine fragrance, which the client tested and approved for its subtle, non-overpowering profile. Quality control included visual inspection, engraving verification, and scent intensity checks. We then packed the roses into individual gift boxes with custom tissue paper and a thank-you card. The shipment was split into three consignments: 500 units for the Singapore headquarters (for employees and local clients), 350 units for Malaysia, and 250 units for Indonesia. Our ast bulk delivery service coordinated with local couriers to ensure all packages arrived 3 days before Women's Day. We provided real-time tracking and customs support, making the process seamless for the client's procurement team.
4. Impact and Feedback – Overwhelming Positivity and Social Media Buzz
The response was extraordinary. Within a week of distribution, the client's internal survey showed a 98% satisfaction rate among employees – many described the gift as "thoughtful," "beautiful," and "empowering." Female employees posted photos of the roses on their desks, on car dashboards, and in their homes, tagging the company on Instagram and LinkedIn. The campaign generated over 5,000 organic social media impressions and was featured in a regional business magazine as an example of innovative employee appreciation. Clients also sent emails praising the brand's attention to detail and emotional intelligence. The rose hangers became conversation starters at networking events, reinforcing the brand's image as a champion of women's wellbeing.
5. Reorder and Extended Partnership – Mid-Autumn Festival and Beyond
Impressed by the success, the client placed a reorder corporate gift with new logo for the upcoming Mid-Autumn Festival – this time, they requested a gold-tinted rose with a mooncake-themed packaging and an added tea sample. They also asked for a quote to supply custom company souvenir for their regional distributor conferences. We adapted the design quickly, changed the scent to osmanthus, and delivered 500 units within 3 weeks. The client has now made us their preferred corporate gift supplier for all ASEAN markets, and we are discussing a year-round gifting calendar covering Mother's Day, Christmas, and their brand anniversary. This case demonstrates our ability to handle large-scale customisation with emotional sensitivity, maintain strict quality standards across borders, and foster long-term partnerships. If you seek a gift that combines art, empowerment, and sustainability for your staff or clients, we invite you to request a quotation and let us help you create your own success story.
