Success Story – Tech Startup Boosts Morale with Custom Mini Thermos Cups for New Hires & Top Performers
This case study illustrates how a fast-growing ASEAN tech company leveraged our mini thermos cup to strengthen employee engagement, celebrate achievements, and reinforce company culture. By personalising each cup with the employee's name and a core value, they turned a simple mug into a powerful symbol of belonging and recognition.
1. The Client – A Dynamic ASEAN Tech Startup
Our client, a Bangkok-based technology startup with offices in Ho Chi Minh City and Singapore, specialises in fintech solutions. They have a young, vibrant workforce of about 300 employees. In early 2025, they sought a unique, useful, and joyful gift for two purposes: a welcome kit for all new hires (to make them feel instantly part of the team) and a quarterly award for top-performing employees (to recognise their contributions). After searching for best corporate gift supplier and reviewing several options, they selected our mini thermos cup for its adorable design, practicality, and high customisation potential. They wanted a gift that reflected their brand's energy, creativity, and employee-centric values.
2. The Customisation Journey – Personalised Names, Core Values, and Brand Colours
We began with a collaborative design phase. The client chose their signature electric blue as the cup colour. For the customisation, they requested each cup to be printed with the employee's first name on one side and one of five core values (e.g., "Innovate," "Collaborate," "Deliver," "Grow," "Care") on the other side. We used high-quality UV printing for sharp, durable text. The lid was matched in white with a subtle logo. The gift box was printed with the company's tagline and a "Welcome Aboard" or "Star Performer" message accordingly. We produced a sample available unit with a dummy name within 4 days and shipped it to Bangkok. The client approved the colour match and print clarity immediately, and gave the green light for 300 units – 200 for new hires and 100 for quarterly awards.
3. Production, Quality Control, and Logistics
We organised the bulk order into three batches to ensure quality consistency. Each cup underwent rigorous inspection for firing defects, print alignment, and colour accuracy. We used food-grade ceramic and tested for thermal retention (all retained heat for over 2 hours). The packaging was assembled with recycled cardboard inserts and custom stickers. The shipment was split: 200 units to the Bangkok headquarters (for direct distribution), 60 units to Ho Chi Minh City, and 40 units to Singapore. Our ast bulk delivery service coordinated with local couriers, and all packages arrived 2 days before the scheduled onboarding sessions and award ceremonies. We provided real-time tracking and customs support, making the process seamless.
4. Impact and Feedback – Overwhelming Employee Enthusiasm
The response exceeded expectations. New employees reported feeling immediately valued – many posted photos of their cups on LinkedIn and Instagram, tagging the company and expressing excitement. The quarterly award winners described the cup as "the best trophy ever" – practical, personal, and a daily reminder of their achievement. An internal survey conducted two weeks later showed a 95% satisfaction rate, with many noting that the cup made them feel more connected to the company's values. The HR team reported that the onboarding experience was significantly enhanced, and the awards ceremony became more memorable. The client's brand manager observed a noticeable increase in positive social media mentions, enhancing their employer brand.
5. Reorder and Extended Partnership – Client Gifting and New Office Openings
Impressed by the success, the client placed a reorder corporate gift with new logo for an upcoming client appreciation event – this time, they requested 150 cups in a different colour (coral) with a new "Thank You" message and the client's company name engraved. They also asked for a quote to supply custom company souvenir for their new office opening in Jakarta. We adapted the design, produced a new sample within 3 days, and delivered the client cups within 3 weeks. The client has now made us their preferred corporate gift supplier for all ASEAN markets, and we are discussing a year-round gifting calendar covering anniversaries, festive seasons, and employee milestones. This case demonstrates our ability to handle large-scale personalisation with emotional intelligence, maintain strict quality standards, and foster long-term partnerships. If you seek a gift that combines cuteness, utility, and deep personal connection for your staff or clients, we invite you to request a quotation and let us help you write your own success story.
