EV Brand Delights Car Owners with Custom Green Scented Hangers for Delivery Gifts & Events
This case study showcases how a leading ASEAN electric vehicle brand used our green scented hanger to create a memorable unboxing experience for new car owners and to reinforce their brand values of sustainability and innovation at key events.
1. The Client – A Leading ASEAN Electric Vehicle Brand
Our client, a Singapore-headquartered electric vehicle brand with a growing presence in Malaysia and Thailand, is known for its sleek designs and commitment to sustainability. They sought a distinctive, eco-conscious gift for two key purposes: a welcome gift for all new car owners (800 vehicles delivered annually) and a giveaway for their brand experience events and test-drive activities. The brief demanded a gift that was sustainable, elegant, and would create a positive first impression of the brand. After searching for best corporate gift supplier, they selected our green scented hanger for its eco-friendly credentials, fresh aesthetic, and customisation potential.
2. The Customisation Journey – Brand Logo, Eco-Slogan, and Brand Colours
We began with a collaborative design phase. The client requested their brand logo to be printed on the accompanying card, along with the tagline: "Drive Green, Breathe Fresh." The hanger was produced in a custom shade of green that exactly matched their brand colour. The card was printed on recycled paper with soy-based inks. Each hanger was packaged in a branded, recyclable paper envelope. We produced a sample available unit within 5 days and shipped it to Singapore. The client approved the sample, praising the colour match and the print quality, and requested a full order of 800 units – 600 for car delivery gifts and 200 for event giveaways.
3. Production, Quality Control, and Logistics
We organised the bulk order into two batches – 600 delivery gifts and 200 event giveaways. Each hanger was inspected for fragrance quality and colour consistency. The cards were checked for print accuracy. The shipment was split: 400 units to Singapore, 200 to Malaysia, and 200 to Thailand. Our ast bulk delivery service coordinated with local couriers, and all sets arrived 2 days before the scheduled delivery and event dates. We provided real-time tracking and customs support.
4. Impact and Feedback – Exceptional Customer Response and Brand Reinforcement
The response was exceptional. New car owners frequently mentioned the scented hanger in their feedback surveys, with many posting photos of the hanger hanging in their new cars on social media, tagging the brand. The event giveaways were a hit, with attendees appreciating the eco-friendly, practical nature of the gift. The client reported a notable increase in social media engagement and positive brand sentiment. A post-delivery survey showed a 96% satisfaction rate for the welcome gift experience.
5. Reorder and Extended Partnership – Service Centre Gifts and New Markets
Encouraged by the success, the client placed a reorder corporate gift with new logo for their service centre customer appreciation programme – this time, they requested 300 hangers with a new fragrance (citrus) and a card thanking customers for their loyalty. They also asked for a quote to supply custom company souvenir for their expansion into the Indonesian market. We adapted the design, produced a new sample within 3 days, and delivered the service centre sets within 3 weeks. The client has now made us their preferred corporate gift supplier for all customer gifting initiatives across the region. This case demonstrates our ability to handle purpose-driven, detail-oriented customisation with speed and quality. If you seek a gift that combines sustainability, elegance, and powerful brand visibility for your customers or team, we invite you to request a quotation and let us help you craft your own success story.
