Outdoor Brand Delights VIPs with Custom Camping Candle Sets for Annual Appreciation & Festival Souvenirs
This case study showcases how a leading ASEAN outdoor lifestyle brand used our camping candle and acrylic stand set to deepen community connections, celebrate their brand spirit, and create a memorable gifting experience that drove loyalty and organic social sharing.
1. The Client – A Leading ASEAN Outdoor Lifestyle Brand
Our client, a Singapore-headquartered outdoor lifestyle brand with a passionate community of adventurers in Malaysia and Indonesia, is known for its gear and its celebration of the outdoor spirit. They sought a distinctive, meaningful gift for two key purposes: an annual appreciation gift for their 200 VIP community members and a souvenir for participants of their signature outdoor festival (100 attendees). The brief demanded a gift that embodied their brand values – freedom, adventure, and connection to nature. After searching for best corporate gift supplier, they selected our camping candle set for its creative design, sensory appeal, and deep alignment with their brand identity.
2. The Customisation Journey – Brand Logo, Signature Scent, and Festival Co-Branding
We began with a collaborative design phase. The client requested their brand logo to be laser-engraved on the acrylic stand, and we created a bespoke scent for them – “Wild & Free” – a fresh blend of pine, cedar, and sea salt. The acrylic stand was custom-designed to feature the brand's signature mountain silhouette. The gift box was co-branded with the festival's name and date. For the VIP members, we added a personalised card with a hand-written note from the founder. We produced a sample available unit within 5 days and shipped it to Singapore. The client approved the sample, praising the scent and the design, and requested a full order of 300 units – 200 for VIP members and 100 for the festival.
3. Production, Quality Control, and Logistics
We organised the bulk order into two batches – 200 VIP sets and 100 festival sets. Each candle was hand-poured and inspected for quality. The acrylic stands were checked for engraving clarity. The boxes were assembled with custom tissue and inserts. The shipment was split: 200 units to Singapore and 100 to Malaysia. Our ast bulk delivery service coordinated with local couriers, and all sets arrived 3 days before the scheduled distribution dates. We provided real-time tracking and customs support.
4. Impact and Feedback – Exceptional Community Response and Brand Amplification
The response was extraordinary. VIP members expressed deep appreciation – many shared photos of the set in their camping setups on social media, tagging the brand. The festival participants loved the keepsake, with many noting the candle's scent as a lasting memory of the event. The client reported a 30% increase in community engagement and a 20% increase in festival attendance for the following year. A survey showed a 96% satisfaction rate, with members praising the gift's quality and its alignment with the brand's spirit.
5. Reorder and Extended Partnership – Festive Hampers and Regional Expansion
Encouraged by the success, the client placed a reorder corporate gift with new logo for Christmas – this time, they requested 200 sets with a festive red-and-gold colour theme, a new “Winter Camp” scent, and an added mini compass. They also asked for a quote to supply custom company souvenir for their expansion into the Philippine market. We adapted the design, produced a new sample within 3 days, and delivered the festive hampers within 4 weeks. The client has now made us their preferred corporate gift supplier for all community and lifestyle gifting initiatives across the region. This case demonstrates our ability to handle purpose-driven, sensory-rich customisation with speed and quality. If you seek a gift that combines creative design, natural fragrance, and powerful community storytelling for your clients or community, we invite you to request a quotation and let us help you craft your own success story.
