McDonald's collaboration with four master artisans brings to life the diversity of Chinese lantern heritage. The Beijing palace lantern, crafted by Zhai Yuliang, features hardwood frames with mortise-tenon joinery and intricate carvings, embodying royal elegance. The Qinhuai lotus lantern by Gu Yeliang represents the grace of Jiangnan with its delicate shape and refined colours. The Wangmantian fish lantern by Wang Chunyan symbolises abundance and is a living memory of Huizhou folk customs. The Foshan colorful lantern by Yang Yurong dazzles with bronze-backed paper-cut decorations and vibrant hues. Each lantern is a masterpiece of regional aesthetics and artisan dedication.
McDonald's did not simply print patterns on products. Instead, they invited the four inheritors to co-create the "One Lantern, One Wish" documentary series, which explores the history, techniques, regional folklore, and personal stories behind each lantern. The series explains the dozens of steps – splitting, tying, pasting, cutting, painting – in a fashionable, scenario-based way. This approach builds a complete cognitive chain: see the lantern, recognise intangible heritage, understand the craft, and respect the culture. For corporate gift Singapore or corporate gift Malaysia, such a gift carries profound meaning and educational value.
The collaboration extended to a special feature with Harper's Bazaar, merging fashion aesthetics with millennium-old craftsmanship. McDonald's also organised a physical Spring Festival lantern exhibition, bringing the ancient art into contemporary spaces. This cross-industry partnership demonstrates how brands can respectfully reinterpret heritage for modern audiences. For companies in Thailand, Indonesia, or the Philippines, adopting such culturally rich gifts can differentiate your brand and resonate with clients who value authenticity.
In Chinese tradition, lanterns symbolise good fortune, reunion, and hope. McDonald's transformed these heritage symbols into collectible, transferable modern gifts – from limited-edition lantern sets to gift boxes that tell a story. This approach offers a powerful inspiration for corporate gifting: choose gifts that carry deep cultural blessings, not just decorative items. Whether for CNY corporate gift, Deepavali corporate hamper, or Christmas client gift, a heritage lantern set conveys respect, warmth, and a shared cultural appreciation.
We offer customisation options for lantern-themed gifts: laser engrave your company logo on wooden lantern frames, print your brand message on the packaging, or commission a custom lantern design featuring your corporate colours and motifs. Choose from the four regional styles or create a fusion design. Our Personalised services also include engraved initials or auspicious messages, making each lantern a unique and meaningful keepsake for wedding souvenirs, couple gifts, or annual dinner souvenirs.
