How Route 66 Flight Chess Set Elevated Brand Image in Singapore
A prestigious automotive brand in Singapore wanted to offer a gift that reflected their passion for the open road and innovation to their top 60 clients. They chose our custom Route 66 acrylic flight chess set with their logo elegantly engraved on the board. The result was outstanding: clients praised the unique design and premium quality, leading to a 30% increase in client retention and a reorder for the Mid-Autumn season.
Client's Objective and Supplier Selection
The brand searched for best corporate gift supplier options and was drawn to the iconic Route 66 theme and premium acrylic quality of our chess set. They requested a sample available and were impressed by the product quality and customisation options. After receiving a competitive corporate gift quotation, they placed a company order with a minimum order of 50pcs as a trial, then expanded to 60 sets for their key clients.
Design and Branding Execution
We collaborated with their branding team to engrave their logo on the board and add a personalised thank-you card inside. The packaging was customised with their signature colours and a gold foil stamp. The entire process from design approval to production took 14 days, meeting their fast delivery requirement.
Distribution and Recipient Reaction
Clients received the chess sets during an exclusive product launch event. The transparent acrylic design and car-shaped pieces generated immediate admiration. Many recipients shared photos on social media, praising the brand's creative and thoughtful gifting. The chess set became a favourite for entertainment, providing ongoing brand exposure.
Measurable Business Outcomes
Within three months, the brand reported a 30% increase in client retention and several positive reviews mentioning the unique gift. Following this success, they placed a reorder corporate gift with new logo for the upcoming CNY campaign, expanding to include corporate gift Malaysia and corporate gift Indonesia branches for regional consistency.
Why This Case Study Matters for Your Business
This success story demonstrates how a creatively themed, high-quality, and customised gift can elevate brand perception and deepen client relationships. Whether you are in Vietnam, the Philippines, or Thailand, our bespoke solutions can help you achieve similar outcomes. Contact us today to request your quotation and start creating memorable gifting experiences for your clients.
