How MO&CO Flight Chess Set Boosted Brand Loyalty in Singapore
A leading fashion brand in Singapore wanted to offer a gift that reflected their creative and playful brand identity to their top 60 VIP clients. They chose our custom MO&CO flight chess gift box with their logo elegantly printed on the packaging and pieces. The result was outstanding: clients praised the unique heart-shaped design and premium quality, leading to a 30% increase in client loyalty and a reorder for the Mid-Autumn season.
Client's Objective and Supplier Selection
The brand searched for best corporate gift supplier options and was drawn to the stylish design and brand alignment of our MO&CO flight chess set. They requested a sample available and were impressed by the product quality and customisation options. After receiving a competitive corporate gift quotation, they placed a company order with a minimum order of 50pcs as a trial, then expanded to 60 sets for their key clients.
Design and Branding Execution
We collaborated with their branding team to print their logo on the packaging and game pieces, and add a personalised thank-you card inside. The packaging was customised with their signature colours and a foil-stamped brand mark. The entire process from design approval to production took 14 days, meeting their fast delivery requirement.
Distribution and Recipient Reaction
Clients received the gift sets during an exclusive brand event. The heart-shaped pieces and elegant packaging generated immediate admiration. Many recipients shared photos on social media, praising the brand's creative and thoughtful gifting. The chess set became a favourite for entertainment, providing ongoing brand exposure.
Measurable Business Outcomes
Within three months, the brand reported a 30% increase in client loyalty and several positive reviews mentioning the unique gift. Following this success, they placed a reorder corporate gift with new logo for the upcoming CNY campaign, expanding to include corporate gift Malaysia and corporate gift Indonesia branches for regional consistency.
Why This Case Study Matters for Your Business
This success story demonstrates how a stylish, creative, and customised gift can elevate brand perception and deepen client relationships. Whether you are in Vietnam, the Philippines, or Thailand, our bespoke solutions can help you achieve similar outcomes. Contact us today to request your quotation and start creating memorable gifting experiences for your clients.
