How a Singapore Outdoor Brand Used Route 66 Board Games as Client Gifts & Event Souvenirs
Overview: Hitting the Road with Brand Storytelling
This case study examines how Summit Outdoors, a Singapore-headquartered outdoor retail brand, transformed their corporate gifting using our Route 66 flying chess gift set. Facing the challenge of finding a gift that would embody their brand's adventurous spirit and connect with their exploration-seeking clientele, the company sought a product that was both interactive and narrative-driven. Over a 12-month period, they integrated our game sets into their client appreciation programmes, annual dinner souvenirs, and brand ambassador initiatives, achieving measurable improvements in client engagement and brand perception across their regional operations in Malaysia, Indonesia, and Thailand.
Phase 1: Research and Supplier Evaluation
Summit's procurement team initiated a search for best corporate gift supplier options, focusing on eco corporate gift ideas for client that were story-rich and sustainable. They evaluated various board games but found our Route 66 set to be the most distinctive due to its western theme, customisation potential, and interactive elements. They requested a corporate gift quotation and reviewed our minimum order corporate gift Singapore/Malaysia terms. Our MOQ of 50 pieces suited their pilot programme. We provided sample available sets for their brand directors to assess the board quality and game play.
Phase 2: Customisation and Bulk Order for Annual Outdoor Gala
After approving the sample, Summit placed a bulk order for 150 game sets for their annual outdoor gala dinner held at a nature retreat in Singapore. They requested custom board printing of their logo and a compass motif, personalised car colours matching their brand palette, and premium packaging with a commemorative insert about the Route 66 adventure. Our team managed the entire production cycle, ensuring fast bulk delivery to the event venue. The sets were distributed as exclusive corporate door gifts, and the response was exceptional β many clients praised the immersive theme and the thoughtful personalisation, with several organising game nights with their teams.
Phase 3: Regional Rollout and Brand Ambassador Initiative
Encouraged by the success, Summit expanded the programme to their regional stores and used the game sets as brand ambassador gifts. For their Indonesian branch, they adapted the packaging with local-inspired patterns; for Thailand, they added gold accents. These sets were presented to key influencers and partners during exclusive preview events and as year-end partnership gifts. The brand reported a 25% increase in client engagement and noted that the gift was frequently featured on social media, amplifying brand adventurousness.
Phase 4: Reorder and Seasonal Updates for CNY and Deepavali
Summit decided to reorder corporate gift with updated themes and seasonal packaging for the upcoming CNY and Deepavali seasons. They requested red-and-gold colour schemes for CNY, and vibrant orange with floral motifs for Deepavali, along with updated insert cards featuring festive greetings. Our efficient reorder process, retaining their design files, ensured quick turnaround and consistent quality. The renewed gifts were again well-received, reinforcing the brand's image as culturally attuned and creatively generous.
Key Takeaways for Corporate Buyers
This case demonstrates that a narrative-driven, high-quality, and customisable gift can significantly enhance brand engagement and client loyalty. Summit's success highlights the importance of partnering with a reliable corporate gift supplier with regional capabilities, flexible MOQ, fast delivery, and strong ESG commitment. For companies across Singapore, Malaysia, Thailand, Indonesia, Vietnam, and beyond, our Route 66 flying chess gift set offers a proven, versatile solution. Contact us to request a quotation and start your own success story.
