How a Singapore Restaurant Group Used Haidilao Mahjong Sets as Client Gifts & Brand Story Tools
Overview: Telling a Story of Thirty Years Through Mahjong
This case study examines how Gourmet Dining Group, a Singapore-headquartered restaurant operator, transformed their corporate gifting using our Haidilao 30th anniversary mahjong set. Facing the challenge of finding a gift that would embody their brand's commitment to hospitality, storytelling, and emotional connection, the group sought a product that was both interactive and deeply meaningful. Over a 12-month period, they integrated our mahjong sets into their client appreciation programmes, annual dinner souvenirs, and brand milestone celebrations, achieving measurable improvements in client engagement and brand perception across their regional operations in Malaysia, Indonesia, and Thailand.
Phase 1: Research and Supplier Evaluation
Gourmet Dining's procurement team initiated a search for best corporate gift supplier options, focusing on eco corporate gift ideas for client that were culturally resonant and premium. They evaluated various commemorative gifts but found our Haidilao mahjong set to be the most distinctive due to its storytelling potential, red box design, and customisation options. They requested a corporate gift quotation and reviewed our minimum order corporate gift Singapore/Malaysia terms. Our MOQ of 50 pieces suited their pilot programme. We provided sample available sets for their executive committee to assess the tile quality and narrative potential.
Phase 2: Customisation and Bulk Order for Annual Gala Dinner
After approving the sample, Gourmet Dining placed a bulk order for 100 sets for their annual gala dinner held at a heritage venue in Singapore. They requested custom metal cards featuring their brand story, premium packaging with their brand colours, and a personalised insert about the significance of the 30th anniversary. Our team managed the entire production cycle, ensuring fast bulk delivery to the event venue. The sets were distributed as exclusive corporate door gifts, and the response was exceptional β many clients praised the storytelling and the emotional resonance, with several displaying the set in their homes.
Phase 3: Regional Rollout and Client Appreciation Campaign
Encouraged by the success, Gourmet Dining expanded the programme to their regional branches and used the mahjong sets as client appreciation gifts. For their Indonesian branch, they adapted the packaging with batik-inspired patterns; for Thailand, they added gold accents. These sets were presented to top-tier clients during exclusive dining events and as year-end partnership gifts. The group reported a 25% increase in client engagement and noted that the gift was frequently mentioned in feedback as a deeply meaningful and culturally rich gesture.
Phase 4: Reorder and Seasonal Updates for CNY and Deepavali
Gourmet Dining decided to reorder corporate gift with updated metal card stories and seasonal packaging for the upcoming CNY and Deepavali seasons. They requested red-and-gold motifs for CNY, and vibrant orange with floral patterns for Deepavali, along with updated insert cards featuring festive greetings. Our efficient reorder process, retaining their design files, ensured quick turnaround and consistent quality. The renewed gifts were again well-received, reinforcing the group's image as culturally attuned and generously appreciative.
Key Takeaways for Corporate Buyers
This case demonstrates that a story-driven, high-quality, and customisable gift can significantly enhance client engagement and brand perception. Gourmet Dining's success highlights the importance of partnering with a reliable corporate gift supplier with regional capabilities, flexible MOQ, fast delivery, and strong ESG commitment. For companies across Singapore, Malaysia, Thailand, Indonesia, Vietnam, and beyond, our Haidilao mahjong set offers a proven, versatile solution. Contact us to request a quotation and start your own success story.
